At Kryptoskatt, a young and dynamic fintech startup, our design process resonated with the principles of Lean UX. In a whirlwind environment where speed was key, we adhered to an iterative approach consisting of three phases, 1. Discover, 2. Create, and 3. Check.

With our iterative design process approach we swiftly addressed critical needs to ensure the progression of the company, product development and that deadlines were met. Most important of all was the communication between peers, developers and leadership, enabling us to adapt and pivot when needed.

In the discovery stage at Kryptoskatt, my primary focus was immersing myself in the realm of Web3, cryptocurrency, and digital assets. This aimed to enhance my understanding of both the industry and the users the product aimed to serve. I studied competitors, dissecting their approaches, user experiences and strategies to gain comprehensive insights to find ways to achieve our business goals.

Additionally, I engaged in hands-on exploration, creating a test account to navigate the app's user flow and thereafter conducted a examination of the existing user interface, underlining critical issues and transforming these observations into actionable suggestions and innovative solutions. Next, I crafted a series of design proposals that were presented to my peers and leaders.

The following is an example of my deep-dive into the existing product design and how I documented issues and possible improvements of the UI. This showcases how the side menu items weren’t scoring good enough on WCAG and could be more engaging to use.

I also made the argument that if a user spends time on the app, introducing colors for the different menu items will allow the user to register and remember more quickly where to press for their wanted destination.

In the create stage, my primary focus was designing new solutions to solve previously identified needs and/or issues in the discovery phase. Or I was urgently assigned design tasks to solve issues that had a critical impact on the user experience or functionality.

After exploring different approaches and identities, my team and I were finally tasked with instead revamping the current one within some specfic parameters. For instance, we wanted to make sure the the brand direction recognized the previous style and values whilst still exploring a new direction that was modern, had greater contrast, WCAG friendly and competitive with the crypto landscape.

For this task, I was given complete creative freedom and free reigns in redesigning the whole mobile app experience in darkmode. In doing so, my goal was to tackle several key issues, including design cohesion, accessibility, data visualization and the navigation sytem in the newly finalized Kryptoskatt brand.

Finally, the most important part of the design process, deliver the designs to gather insight and feedback from peers, leadership and developers. This was crucial in making sure the designs were within the constraints of the budget and ready to be handed off to development.